ALIGNING BRAND STRATEGY WITH BUSINESS VISION.

UNLOCKING IMPACT. Uncover growth when your business and brand strategies align seamlessly.  Unleashing the full potential of an enterprise brand with a strategic framework that not only helps to attract and connect with an audience, but also propels the business to the next level. 

It’s not just a strategy; it’s more of a transformative approach toward lasting impact and market dominance.  

PORTFOLIO

  • 1 Hotels

    Partnered with new CMO and Executive team to help streamline and unify marketing organization across all properties to develop new process to create a unified brand strategy, communication platform, and consistent look, tone, and feel across all key digital messaging - setting a comprehensive path for major growth and expansion. Partnered with F&B team to drive brand concept, development and design for various restaurants and bars in South Beach, Brooklyn, Central Park, and West Hollywood. Agency Role: President, SWAT

  • Encore Performance, How One Woman's Passion Helped a Town Tap Into Happiness

    Co-Author, Atria Books Billy Elliot meets The Golden Girls in this inspiring true story of a woman who learned that it’s never too late to live the life you want.

    This was a very special project for me. Not everyday do you co-author a memoir with your mom about a business that we built together. Vicki’s Tap Pups became the world’s largest adult tap studio and our unique partnership resulted in a unique business that helped change the face of dance forever. Read More

  • U.S. Trust x Bank of America

    Spearheaded marketing and brand management of Global Wealth & Investment Management (GWIM) division consisting of the Private Bank, Retirement Solutions, Institutional Investments and Philanthropy Solutions; Led the integration and development of U.S. Trust, Bank of America Private Wealth Management and the new positioning, “Wealth Management for Today’s Wealth”; led development of new logo, brand guidelines, and $30M launch advertising campaign. Corporate Role: SVP, Global Head of Branding

  • Venus Williams

    Eleven by Venus Williams

    Partnered with Venus Williams and her executive team to streamline the marketing organization, digital & e-commerce platform to develop a new brand strategy, communication program, and consistent look, tone, and feel across all key digital messaging. Agency Role: President of SWAT

  • Apple Card by Goldman Sachs

    Spearheaded development of the initial business brand strategy, storytelling, and creative of the Apple Card for GS and Apple Executive Boards to result in signed contract and roll out of the new Apple Card; built and led digital content studio for Marcus by Goldman Sachs. Agency Role: President of SWAT

  • John Allan's

    Partnered with founder, John Allan, to expand his NYC men’s grooming clubs into a global men’s grooming brand consisting of salon services and 24 SKU product line consisting of hair, skin, shave and accessories; Developed and managed retail partnerships and relationships with Barneys New York, Saks Fifth Avenue, Holt Renfrew, Nordstrom, SpaceNK, KIT and 85 independent men’s stores; managed the design, build-out and launch of John Allan’s at Saks Fifth Avenue in NYC, creating a new hybrid of fashion and grooming. Corporate Role: Chief Marketing Officer

  • FTI Consulting

    Led major brand turnaround of the $2B global business advisory firm with 55 service verticals across 17 different industries to increase stock price and set up for potential acquisition; priority was to globalize and integrate the disparate culture and internal business landscape by integrating 30+ acquired companies to build a unified “one-firm” business offering supporting the Enterprise and all industries, regions, and products. Corporate Role: Managing Director, Global Integrated Brand Marketing

  • 30 e. 31 x Douglas Elliman

    Worked with the developer of the incredible new luxury condominium building in NoMad to drive branding, marketing and sales gallery & collateral strategy. Agency Role: President of SWAT

“It’s a competitive world. Everything counts in large amounts.”
— Depeche Mode

The BSR Edit

  • Directed by James Burrow

    Loved every minute of this book, and the audio version felt very conversational. Enjoyed all the behind the scenes stories behind legendary sitcom director of Cheers, Will & Grace and Friends. And a ton of inside directing tips.

    Check it Out

  • Virgil Abloh x He-Man

    Virgil Abloh leaves his mark on Eternia. In shades of monochromatic nude, our iconic characters from Masters of the Universe are reimagined by the legendary artist (and long-time MOTU fan).

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  • Circa 1970 Luxury Face oil

    This luxe version of a serum exceeded all expectations as a multi-purpose conditioning treatment. Goes on smooth and absorbs perfectly.

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  • The Status Game: On Human Life and How to Play It

    An interesting perspective into the world of status and how so many people will do anything to be part of a new world. And then, then once they make it, they need to constantly achieve more.

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  • Church's Pembrey 5

    My perfect Fall shoe. Every day, all day, with its classic and timeless versatility. Not inexpensive, but some shoes will last a lifetime.

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STYLE & STRATEGY IS THE NEW BASELINE

Today, the only thing we can really control is our brand. What we say and put out into the world.

In this content-saturated world, it’s never been more important to understand exactly what your brand is and how it communicates, connects and engages with audiences.  It needs to feel authentic and truthful, and set real expectations to the global masses.

In short, there needs be some substance behind all that gloss.