BRIAN SCOTT RIORDAN

Brian Scott Riordan is a Brand Turnaround Expert who blends strategy, creativity, and business acumen to drive enterprise growth, market repositioning, and category-defining success. He works closely with boards, C-suites, and executive teams to align business objectives with a strategic brand playbook, ensuring that every division, product, and initiative supports the larger mission. His expertise spans enterprise strategy, brand transformation, product development, and corporate culture, leading global initiatives for companies like FTI Consulting, Bank of America, Goldman Sachs, and Credit Suisse, as well as working alongside visionary entrepreneurs such as Venus Williams, Greg Norman, and Kenny Dichter. One of Riordan’s guiding principles is The Brand is the Business—without a cohesive strategy, even the best ideas won’t drive success.

“It’s one thing to connect the dots—it’s another to know what to do next.”

LEADERSHIP & PARTNERSHIPS

President • Chief Brand Officer • Founder • Chief Marketing Officer • Author

EXECUTIVE ROLES

CORPORATE LEADERSHIP

SWAT by Kirshenbaum • Swat Equity Partners • US Trust • John Allan’s • Bank of America • FTI Consulting • Yahoo! • Credit Suisse • Deutsch • BBDO

FRACTIONAL CMO/AGENCY LEAD

Retail & Lifestyle: Eleven by Venus Williams • Supergoop! • Greg Norman • Pizza Hut • Bona Furtuna • Batman • Zero Makeup • Furtuna Skin • MadLove x Steve Madden • Britannica.com • GNC • Nerf • Zeel

Travel & Hospitality: Baccarat Hotel • 1 Hotels • Wheels Up • Morgans Hotel Group • BR Guest Restaurant Group: Blue Water Grill • Metropolis • Izi • Blue Fin • Vigor Branding (Kairos Mediterranean, Sodexo, Wings Over)

Banking & Finance: Apple Card by Goldman Sachs • PNB Paribas • C1 Bank • Marcus by Goldman Sachs • PA Lottery • O’Shaughnessy Ventures

Real Estate: Douglas Elliman • Kilograph • Turnberry

PARTNERSHIPS & PROGRAMS

Retail & Lifestyle: Saks Fifth Avenue • Nordstrom • Holt Renfrew • Barneys New York • Ralph Lauren • Hugo Boss • GQ • Burberry • Theory • Harvey Nichols • Space NK • National Portrait Gallery • Esquire • Men’s Health • Vogue • Target x Steve Madden

Sports & Leisure:  New York Yankees • USTA • Lord’s Cricket • Hampton Classic • PGA • IMG • Winter Equestrian Festival • CAA • CBS Sports • Madison Square Garden • US Open (PGA)

Business & Institutional: World Economic Forum • Dow Jones • Super Returns PE Conference • Forbes • RNC • DNC

Ambassadors & Spokespeople: Francis Ford Coppola • Spike Lee • Wayne Gretzky • Seal • Anjelica Huston • Webb Simpson • Norman Mailer • Padraig Harrington • Tom Brady • Ken Griffey, Jr. • Serena Williams • John Turturro • Fran Dresher • Parker Posey • Ashton Kutcher • Lili Taylor • Peter Fonda

CORE COMPETENCIES

  • Enterprise Brand Strategy & Positioning

  • Team Development

  • Globalization & Integration

  • Company Management

  • New Product Innovation

  • Brand Culture & Thought Leadership

  • Omni-Channel Leadership & Oversight

  • Digital Reboot - web, social & tools

  • Retail, Divisional & Segmentation

  • Activations & Partnerships

PUBLISHED

ENCORE PERFORMANCE, How One Woman’s Passion Helped a Town Tap Into Happiness,   Co-Author, Atria Books

“The struggles that the author and her dancers face, especially as older women facing retirement, are easily relatable, and her story is inspiring.” – Kirkus Reviews

DAILY BEAST, MEN’S STYLE, Contributing Writer